Internet Marketing Campaigns
Digi Donkey will put together complete Internet marketing campaigns for businesses looking to broaden their brand, increase web traffic or increase online sales. Companies are unique and so are the Internet marketing campaigns we put together for our clients. Our specialists sit down with each client to access their goals and then systematically do the proper research to come up with an online marketing strategy that will help them achieve those goals while staying within a given budget.
There are several common elements that go into putting together an Internet marketing campaign for any business.
Goal Setting
One of the first things that needs to be addressed is the goal of all of this. When all is said, done and paid for what do you hope to achieve? Are you trying to increase online sales, increase in-store sales, create broader awareness, get better PR, create more leads or build a mailing list? If you don’t know our project managers will help you sort this out.
Budgeting
If you call us to get information about Internet marketing one of the first things we will ask you is what your budget is. Many potential clients do not want to give up this information but it is very important to know this before putting the time and effort into researching a solution for you that you may not be able to afford. Your budget is going have a direct effect on your Internet marketing options. If you need help putting together a budget our specialists can help you do so.
Company Overview
We need to spend some time learning about your company. We need to get a handle on what your business is all about, what you stand for, what you sell, how you sell it, what marketing has worked, what marketing has not worked, what are your strengths, what are your weaknesses and so on.
Research
Research is one of the most important elements in any marketing endeavour and can be the difference between a successful campaign or an expensive flop. Research is one of the most complex things we do because it it totally different for each and every client depending on the budget, resources and goals. We do all the required research on your behalf so that the solution we offer you will have the highest probability of achieving your goal.
Assessment of Options
Once we have done our research we will then figure out which options are best suited for creating an engaging Internet marketing campaign your business. Some of these options could include (but are not limited to) public relations, SEO (search engine optimization), press releases, unique phone numbers, copy writing, social media, talent coordination, direct mail, coupons, web design, photography, 3D modeling, 3D animation, purchase of software, graphic art, pay per click, media purchases (TV, radio, print, banner ads), video production, custom music, audio production and so on. Obviously the options available to you will be dictated by your budget and goals.
Assembly of Talent
Once we have figured out which direction we will go with your Internet marketing campaign we will then assemble a team to put all this stuff together for you. Digi Donkey has plenty of assets at our disposal for putting together projects with teams of any size and we will handle all of this for you.
Creation of Your Game Plan
The game plan is a written document that outlines everything involved with your Internet marketing campaign. Strategy, budgeting, responsibilities, benchmarks and goals are all outlined for you so that you have a clear picture of what you’re paying for and why your paying us to do it.
Consultation
After your game plan has been created we will go over it with you item by item. We will explain to you the potential benefits as well as the risks involved.
Copy Writing
Before we start building websites, setting up your social media sites, producing videos or anything else we need good search engine friendly copy. One or more of our writers will write all the copy that will be used for your Internet marketing campaign. This can include (but is not limited to) press releases, pay per click ads, website copy, blogs, articles, scripts for video or radio and so on.
Production
The production phase is where we actually produce all the elements to be used during your Internet marketing campaign. Graphic design, 3D, audio, video, photography, web design, set up of your social media and so on.
Implementation of Tracking
The best thing about running any type of marketing campaign online is that most of it can be tracked. The days of wondering if your newspaper ad is working or not is a thing of the past. With today’s technology we can give our clients real proof if their Internet marketing campaign is working or not. We do this by tracking all the various options that can be tracked. Once this is set up you will be able to see how many people respond to the various elements we use in your campaign and how they respond to these elements after they are exposed to them.
Media Purchase
If your Internet marketing campaign requires the purchase of any media (TV, radio, print, direct mail, pay per click, banner ads, etc.) we will handle this for you. We will also coordinate the activation of these elements so that you get the best media exposure possible.
Launch
Once everything is ready, the T’s are crossed and the I’s are dotted your campaign is ready to launch.
Maintenance
If your Internet marketing campaign requires maintenance or micro management we will provide this service for you on a quarterly basis.
Evaluation and Adjustments
In a perfect world your Internet marketing campaign will work, well, perfectly. If it doesn’t we will analyze the tracking data and make adjustments over the course of your campaign.